Maverick Baker has an estimated net worth between $500,000 and $1 million as of 2024. He married Kenzie Bush in September 2024, and built his wealth primarily through his music career, YouTube revenue, brand endorsements on social media platforms, and merchandise sales. The 24-year-old content creator from Tulsa, Oklahoma has turned his social media presence into a profitable business with multiple revenue streams.
Maverick Baker’s Current Net Worth
Multiple sources report Maverick Baker’s net worth falls between $500,000 and $1 million. This financial valuation represents his accumulated assets minus any debts or liabilities.
The TikTok star and musician earns from several revenue streams including his music career, YouTube AdSense, brand partnerships, and merchandise. His wealth accumulation has grown steadily since he started on Musical.ly in 2013. As of July 2022, Maverick had over 13 million followers on his TikTok account, which translates to significant earning potential. Based on industry averages of $2 to $4 per thousand TikTok followers, Maverick could potentially earn between $26,000 and $52,000 per sponsored post. This demonstrates how influencer income has become a legitimate career path for young digital entrepreneurs.
How Maverick Baker Makes His Money
Maverick Baker has 13 million followers on TikTok and has posted 1,871 videos. His earnings breakdown reveals diverse income sources.
TikTok earnings make up a large portion of his revenue. If Maverick promoted one shoutout per day, he could earn $11,700 per month or $142,500 per year. High engagement profiles can command even higher rates, with some estimates suggesting monthly earnings could reach $1.2 million for top performers. Music revenue from the duo Cash & Maverick adds another income stream. The Cash & Maverick YouTube channel has 2.4 million subscribers, and estimates suggest they earn $335,560 per month, totaling $5.03 million per year. This figure accounts for YouTube ad revenue alone. Brand deals with companies provide additional sponsorship income. Maverick has promoted products like Govee lights on his TikTok account. Merchandise sales from the Cash & Maverick brand line contribute to his earnings as well, showcasing his skills as a social media monetizer.
The Cash & Maverick Music Career
The Baker brothers released their debut single “The Way You Move” in November 2018, earning over 8 million views on YouTube. This launched their music career and established their artist identity.
“Whatever It Takes,” their second single, helped establish them as musicians with over 96 million views. In 2019, they released four more singles including “Queen,” “All My Life,” “Good Thing,” and “Young & Broken,” which collectively earned over 39 million views. The success led to real-world opportunities. Following positive reception to their music, the brothers went on “The Cash & Maverick Elevation Tour” in 2020, performing in over 25 cities across the United States. Shortly after their tour ended, Cash & Maverick were signed by Shot Studios, a media company specializing in social media content. This professional milestone marked their transition from amateur creators to signed artists.
Music Streaming Revenue
The duo’s Spotify channel has over 34,000 monthly listeners. While streaming payouts are relatively small per play, millions of streams add up over time to create passive income.
Their most popular tracks continue to generate revenue through platforms like Spotify, Apple Music, and YouTube Music. The brothers split royalties from their joint music projects, though exact figures remain private. This intellectual property continues producing income long after initial release.
Maverick Baker’s Social Media Following
Maverick Baker has 13.3 million followers on TikTok with 567.4 million likes. His reach extends beyond one platform, demonstrating his multi-platform presence.
Maverick has over 1 million followers on Instagram, where he shares more personal content and milestone moments. The Cash & Maverick YouTube channel has 1.33 million subscribers and over 182 million views. These numbers represent real value in the influencer marketing space. Brands pay premium rates to reach young audiences through trusted creators. According to Favikon, Maverick holds an influence score of 9,102 points, ranking in the top 1% for musicians on TikTok. This audience engagement metric proves his value to advertisers.
Assets and Lifestyle
Maverick owns a Tesla Model S worth $100,000, which was a gift from his brother Cash. The car appeared in a YouTube video from August 2021, representing a significant tangible asset.
In January 2020, Cash announced the brothers bought a house in Los Angeles, California for an undisclosed amount. They live in a duplex, though the exact location remains private. These real estate holdings show Maverick’s financial success, though he keeps most personal wealth details private. The Los Angeles property likely appreciated since purchase, adding to his overall financial portfolio.
Comparing Maverick to His Brother Cash
As of July 2022, Cash Baker has an estimated net worth of $2 million according to Celebrity Net Worth. Cash appears to have a slightly higher capital accumulation than Maverick.
Cash’s TikTok account boasts over 18 million followers, giving him a larger audience base. Both brothers earn from similar sources, but Cash’s bigger following translates to higher rates for sponsored content. They split revenue from joint projects equally. Their individual earnings come from solo brand deals and personal ventures. Despite the difference in their monetary worth, both brothers have achieved significant financial success for their age.
The Early Days on Musical.ly
Maverick and Cash were popular content creators on Musical.ly, TikTok’s predecessor. This early start gave them an advantage over later platform adopters.
The brothers registered their joint YouTube channel “Cash & Maverick” on December 27, 2012, though it remained mostly inactive until 2018. Their Musical.ly fame transferred to TikTok when the apps merged. Getting in early on these platforms helped them build massive followings before the market became saturated. Many creators who started later struggle to reach similar audience sizes. This first-mover advantage proved valuable in establishing their online presence.
Net Worth Growth and Future Earnings
Maverick Baker Net Worth has grown from essentially zero when he started posting videos to up to $1 million today. That wealth trajectory happened over roughly a decade.
His diversified income streams provide financial stability. If one platform changes its algorithm or policies, he still has other revenue sources. Going by the growth of Maverick’s career, his financial outlook appears strong as his fan base continues to expand. The creator economy continues growing, with brands allocating larger budgets to influencer marketing each year. Unlike traditional employment with fixed salaries, Maverick’s income potential scales with his audience size and engagement rates.
Key Points About Maverick Baker Net Worth:
- Estimated net worth: Between $500,000 and $1 million as of 2024, with income from TikTok, YouTube, music, and merchandise
- TikTok earning potential: Could make $26,000 to $52,000 per sponsored post based on his 13 million followers
- Music success: The Cash & Maverick YouTube channel potentially earns over $5 million annually from ads alone
- Assets: Owns a $100,000 Tesla Model S and co-owns a Los Angeles property purchased in 2020
- Platform dominance: Ranks in the top 1% for musicians on TikTok with 13.3 million followers and 567 million likes
