Marcus Gunnarsen’s net worth sits at approximately $3 million as of 2025. The Norwegian pop singer, known as one half of the duo Marcus & Martinus, built his wealth accumulation through music sales, touring, merchandising, and social media influence. In 2024 alone, his company distributed 10.6 million Norwegian kroner (roughly $950,000) in dividends, showing how his early career success continues to pay off.
What Marcus Gunnarsen Earns Today
Marcus pulls in money from several sources that work together to build his financial portfolio. His estimated annual income from social media platforms reaches between $567,000 and $800,000, based on his combined audience of 10.8 million followers across Instagram, YouTube, and TikTok.
His company M&M Artister AS showed strong growth recently. The business earned 4.7 million Norwegian kroner in 2024, up from just 1.6 million in 2023. This jump came after he and his brother won Sweden’s Melodifestivalen and represented the country at Eurovision 2024.
Marcus owns 25% of M&M Artister AS. His brother Martinus owns another 25%, while their father Kjell-Erik holds the remaining 50%. This ownership stake means Marcus directly benefits from the company’s profits through his share and dividend payments.
Career Highlights That Built His Wealth
Marcus and Martinus won Melodi Grand Prix Junior in 2012 when they were just 10 years old with their song “To dråper vann”. That victory launched everything that followed. The brothers signed with Sony Music at age 13 and released their first album “Hei” in 2015.
Their breakout hit “Elektrisk” became a game changer. The song remains the most-streamed Norwegian track ever on Spotify. This single track alone brought in millions of streams and boosted their profile across Scandinavia.
In 2017, Marcus and Martinus won Spellemannprisen, Norway’s version of the Grammy Awards, as Artists of the Year. They toured with Jason Derulo in 2018 and continued expanding their reach across Europe. Most recently, they won Melodifestivalen 2024 with “Unforgettable” and represented Sweden at Eurovision, placing ninth.
Music Sales and Streaming Revenue
Album success drives a big part of Marcus’s earnings. His debut album “Hei” topped Norwegian charts for 20 weeks and went platinum in both Norway and Sweden. The duo has released four studio albums: Hei, Together, Moments, and Unforgettable.
Marcus & Martinus currently have 1.4 million monthly listeners on Spotify. These consistent streams generate steady royalty payments. Their catalog includes multiple chart-topping singles beyond “Elektrisk,” including “Girls” and “Heartbeat.”
The brothers produce music together, with Marcus contributing to songwriting and production. This creative control means they keep more of the revenue rather than splitting it with outside writers and producers.
Touring and Live Performances
Live shows bring in substantial money for Marcus. The duo has sold out major venues across Scandinavia and Europe, including Oslo Spektrum twice. Their 2026 European Tour will take them to countries like Ireland, Greece, Romania, Bulgaria, Spain, and France.
Their previous “We Are Not The Same Tour” sold out completely. The current tour schedule includes 16 upcoming concerts across 9 countries. Each show generates ticket sales, merchandise sales at venues, and increased streaming after performances.
Tour revenue goes beyond ticket sales. In 2017, their concert company MM Concerts was part of operations that earned 62.3 million Norwegian kroner (about $5.6 million) across all their businesses.
Merchandising Empire
Marcus’s merchandise business represents a huge income stream. In 2017, their merchandise company sold 29.5 million Norwegian kroner (roughly $2.7 million) worth of products. Fans can buy everything from T-shirts and phone cases to lip gloss and gym bags through the MM Store.
Their 2017 merchandise operation posted 9.9 million Norwegian kroner in profit before taxes. This shows how powerful their brand became with young fans across Europe. The merchandise business operates separately from their music company, creating another cash flow source.
The duo built a strong brand identity that fans want to wear and display. This brand loyalty translates directly into sales that boost Marcus’s overall financial worth.
Social Media and Endorsements
Marcus’s massive social media following creates earning potential through sponsored content and partnerships. With 10.8 million total followers across platforms, his estimated sponsorship and partnership income ranges from $567,000 to nearly $800,000 annually.
Marcus has millions of followers on Instagram and uses his platform to connect with fans and promote their music. Each post can command thousands in sponsorship fees when working with brands that target his young demographic.
The brothers have worked with various brands throughout their career, though they maintain selective partnerships that fit their image. Their authenticity helps maintain fan trust while still generating endorsement income.
Recent Business Moves and Investments
Marcus bought an apartment in Trondheim’s Julianus Holms veg neighborhood in late 2024 for 4.52 million Norwegian kroner (about $405,000). This real estate investment shows he’s investing his earnings rather than just spending them.
By 2019, their company had invested 10 million Norwegian kroner in stock funds and interest funds with DNB. These investment holdings help grow their wealth beyond active income from music and touring.
The brothers maintain financial advisors who help them make smart decisions. Their team includes economic, legal, and strategic advisors who help them plan for the future.
How His Net Worth Compares
At 23 years old, Marcus has built capital that puts him ahead of most people his age. His $3 million monetary value comes from over a decade of consistent work since winning Melodi Grand Prix Junior at age 10.
Many teen pop stars fade after initial success, but Marcus and Martinus adapted their sound as they matured. They transitioned from Norwegian children’s artists to international pop performers singing in English, which expanded their potential audience and earning power.
Their business structure, with multiple companies handling different revenue streams, shows sophisticated financial planning. Most young artists don’t establish this level of organization early in their careers. While some celebrity peers face financial struggles, Marcus’s diversified approach protects his assets.
What Drives Marcus’s Continued Success
Marcus stays grounded despite fame and fortune. He values family traditions like Friday dinners and maintains close relationships with his siblings. This stability helps him avoid the pitfalls that derail many young celebrities.
The duo’s work ethic stands out. They write their own songs, produce music, and actively participate in all aspects of their career rather than just showing up to perform. This hands-on approach gives them more control and a larger share of profits.
Marcus is currently in a relationship with Nora Fossland Gartland since August 2022. He maintains a relatively private personal life despite his public career, which helps him focus on work and building his economic status as one of Norway’s most successful young entertainers.
