Charlotte Roberts has an estimated net worth of $1.5 million to $2 million as of 2025. The popular TikTok makeup artist earns money through brand partnerships, sponsored content, and the TikTok Creator Fund. However, exact figures remain unconfirmed since Charlotte Roberts keeps her financial success details private.
Who Is Charlotte Roberts?
Charlotte Roberts is a 22-year-old makeup artist who became famous on social media. She goes by the handle @charlottelooks on TikTok, where she has 8.4 million followers.
Born on May 12, 2003, in England, Charlotte gained popularity for her amazing makeup transformations. She can turn herself into celebrities, movie characters, and create stunning special effects looks. Her sister Abby Roberts is also a famous TikTok makeup star with millions of followers and an estimated wealth of $1 million. Charlotte started posting beauty content on Instagram and TikTok around March 2019. Her digital brand spans multiple platforms, establishing her as a significant player in the creator economy.
How Charlotte Roberts Built Her Social Media Empire
Charlotte started her social media career by creating makeup tutorials and transformation videos. Her skill in applying makeup made people interested in watching her content.
She began with simple makeup looks but quickly moved to more complex transformations. Videos where she transforms into famous people get millions of views. For example, her recreations of movie characters like Maleficent and Harley Quinn became very popular. Charlotte posts about 14 times per month to keep her audience engaged. Her calm personality and teaching style help viewers learn new techniques. The worth of her content—using the Old English “weorþ” meaning value—extends beyond entertainment to actual educational value for aspiring makeup artists.
Sources of Income and Revenue Streams
Charlotte Roberts earns money from several different sources. Brand partnerships make up the biggest part of her TikTok earnings.
She works with major beauty brands like ColourPop Cosmetics, Urban Decay, and Fenty Beauty, as confirmed by recent collaborations in 2025. These companies pay her to create videos using their products. With over 8 million followers, Charlotte can charge between $10,000 to $25,000 per sponsored post. She also earns money through affiliate marketing by promoting products with special links. When her followers buy items using these links, she gets sponsorship revenue of 5-15%.
The TikTok Creator Fund pays her about $0.02 to $0.04 per 1,000 views. With millions of views on her videos, this adds up to meaningful social media income. Charlotte also has 565,000 Instagram followers and may sell merchandise to her fans, diversifying her brand partnership income.
Estimating Her Wealth: Methodology and Range
Most sources estimate Charlotte Roberts net worth between $1.5 million and $2 million. This wealth calculation comes from analyzing her follower count, engagement rates, and typical influencer earnings.
With 8.4 million TikTok followers and 565,000 Instagram followers, Charlotte fits into the “mega-influencer” category. Influencers at this level typically earn $10,000 or more per sponsored post. If she posts two sponsored videos per month, that could mean $240,000 annually just from sponsorships. Charlotte’s representation by Standby Talent Agency suggests professional management of her earnings.
However, these numbers are estimates because Charlotte doesn’t share her actual income. Net worth calculations for social media stars are often guesswork based on public information. Her real affluence could be higher or lower than these estimates. The polysemy of “worth” applies here—while we calculate her financial worth, her personal worth to her audience extends beyond monetary value.
Challenges, Risks, and Growth Factors
Like all TikTok influencers, Charlotte faces several risks that could affect her prosperity. Algorithm changes on social platforms can suddenly reduce how many people see her content.
Platform dependency is a major concern. If TikTok faces problems or bans, Charlotte could lose her main audience overnight. That’s why smart creators build followings on multiple platforms. Charlotte also has Instagram accounts and works with different beauty brands to spread her risk. Unlike some creators who face financial struggles, Charlotte’s diversified approach helps protect against monetary losses.
Content creation takes constant effort. Charlotte must keep making fresh, interesting videos to stay relevant. The creator economy is very competitive, with new makeup artists joining every day. She needs to keep improving her skills and finding new trends to maintain her popularity.
Celebrity Wealth Comparisons and Industry Benchmarks
Charlotte’s estimated net worth places her in the upper tier of beauty content creators. Compared to other makeup TikTok stars, her earnings are impressive but not the highest.
Her sister Abby Roberts has even more followers and likely earns more money, with confirmed riches of $1 million. Top beauty influencers like James Charles and Jeffree Star have net worths in the millions. However, Charlotte is still young and growing her brand. Recent appearances at events like the BAFTAs in February 2025 show her expanding influence beyond social media.
Micro-influencers with 10,000-100,000 followers typically earn $500-$2,000 per post. Mid-tier influencers with 100,000-500,000 followers make $2,000-$10,000 per post. Charlotte’s follower count puts her well above these categories in the influencer wealth hierarchy.
Most TikTok creators earn between $15,000-$25,000 annually. Charlotte’s estimated income is much higher than the average, showing her success in the influencer marketing space.
Updated Metrics and Growth Snapshot
Charlotte Roberts currently has 8.4 million TikTok followers and over 385 million likes on her videos. Her engagement rate remains strong, with most videos getting hundreds of thousands of views.
On Instagram, she has 565,000 followers across her accounts. She posts regularly and maintains good interaction with fans. Charlotte is represented by Standby Talent Agency, which helps her secure brand deals and partnerships. Her wealth accumulation continues through strategic collaborations with established cosmetics companies.
Recent collaborations include work with major cosmetics companies and participation in beauty campaigns. Her growth rate has stayed steady, gaining thousands of new followers each month. Charlotte’s content quality remains high, with professional makeup looks that showcase her skills and makeup transformation expertise.
Valid points about Charlotte Roberts’ financial success:
- Multiple income streams provide financial stability beyond just social media ad revenue
- Brand partnerships with established cosmetics companies create recurring revenue opportunities
- Young age and growing platform presence suggest potential for significant future wealth accumulation
- Professional representation through talent agencies helps maximize earning potential from collaborations
- Strong engagement rates make her valuable to brands looking for authentic influencer partnerships
Charlotte Roberts has built a successful career as a makeup artist and social media influencer. While her exact fortune remains private, industry analysis suggests she earns well above average TikTok creator income. Her diverse revenue streams and professional approach to content creation position her for continued financial success in the creator economy.
Footnote: While specific net worth figures for Charlotte Roberts are not available in major financial databases, estimates are based on industry standards for influencers with similar follower counts and engagement rates. Her sister Abby Roberts appears on verified wealth rankings with a confirmed $1 million net worth.
