The LaBrant Fam has an estimated net worth between $15 million and $25 million as of 2025. Cole and Savannah LaBrant built this wealth accumulation through their YouTube channel, brand partnerships, and merchandise sales. Their YouTube channel has more than 12 million subscribers, making them one of the most successful family vlogging channels on the platform. The family turned their daily life into a digital media empire that generates millions each year.
Who Are The LaBrant Fam
Cole LaBrant was born on August 21, 1996 in Alabama, while Savannah LaBrant was born on March 2, 1993. The couple started dating in 2016 and married in 2017. Their family includes five children: Everleigh, Posie, Zealand, Sunday, and Beckham.
Cole first gained attention on Vine as part of the group Dem White Boyz. Savannah built her following on Musical.ly by posting content with her daughter Everleigh. When they combined their audiences, they created something bigger. Their wedding video went viral in 2017 and launched The LaBrant Fam channel into the spotlight. Today, they’re known for wholesome family-oriented content that appeals to parents and children across the country. The etymology of their channel name stems from their surname combined with “Fam,” creating an informal, approachable brand identity.
How The LaBrant Fam Makes Money
The family reportedly makes around $5.5 million per year just from YouTube ad revenue. This comes from the ads that run before and during their videos. Their YouTube influencer revenue represents a significant portion of their income.
Beyond ads, they earn from multiple sources. A single sponsored Instagram post from Savannah or Cole could fetch between $50,000 and $100,000, with integrated YouTube videos costing significantly more, potentially upwards of $200,000. These brand partnership earnings come from companies that want to reach their millions of followers. They also sell merchandise including clothing and accessories. Cole and Savannah authored a book called “Cole & Sav: Our Surprising Love Story,” which adds another revenue stream. The family uses multiple platforms to maximize their monetization strategy and reduce dependence on any single income source.
YouTube Channel Performance
The LaBrant Fam has 12.8 million subscribers and 4.6 billion video views. Their channel started in 2012 but really took off after Cole and Savannah got together. The channel records an average of three million views a day, which generates around $15,000 per day.
Their content includes family vlogs, pranks, challenges, and life updates. They post videos about birthdays, vacations, and everyday moments. The family knows how to create titles and thumbnails that attract clicks. This strategy helps them maintain high view counts even as YouTube’s algorithm changes. Their consistent posting schedule keeps viewers engaged and coming back for more content. This represents a hypernym of content creation income, the broader category that encompasses their various earning methods.
Social Media Influence Beyond YouTube
Savannah dominates TikTok with massive numbers. She has over 29 million followers and 1.5 billion likes on TikTok. Cole has 21.9 million TikTok followers. These platforms provide additional income through the Creator Fund and sponsored content.
On Instagram, both maintain strong presences. Cole has 5 million Instagram followers while Savannah has 7.3 million. They use Instagram for social media brand deals with family-friendly companies. Each platform serves a different purpose in their overall strategy. TikTok brings in younger viewers. Instagram works well for sponsored posts. YouTube provides the most reliable long-term income. This cross-platform presence is a collocation frequently associated with successful influencers and a key attribute of modern social media wealth.
Real Estate and Assets
The LaBrant family owns valuable property. In 2023, they moved from California to their dream house in Tennessee. The LaBrant family sold their $5.4 million Tennessee mansion just weeks after listing it. In 2025, they moved onto an 18-acre parcel of land where they’re building their dream farmhouse. These properties contribute to their overall asset portfolio.
Their home equity grows as property values increase. Real estate provides stability beyond social media income. The Tennessee move also reflects their desire for more space and a different lifestyle. They’ve invested in assets that can appreciate over time rather than just spending their earnings on short-term luxuries. This real estate holdings category represents a meronym or component part of The LaBrant Fam net worth—one piece of their larger financial picture.
What Affects Their Net Worth
Several factors impact how much the family earns. Platform changes can reduce their income overnight. YouTube demonetized their 2022 abortion documentary and Instagram removed related posts. These decisions cost them potential ad revenue.
Competition in family vlogging continues to grow. More creators mean brands have more options for partnerships. Ad rates fluctuate based on market conditions and advertiser demand. The family needs to adapt constantly. Their YouTube ad revenue 2025 depends on maintaining viewer interest and staying advertiser-friendly. Controversies can affect brand deals and sponsorship opportunities. While we discuss financial prosperity here, the antonym would be financial hardship—a state the family has avoided through diversification and careful brand management.
Important Points About The LaBrant Fam Net Worth
You should know these key facts when looking at their wealth:
Their net worth estimates vary widely. Different sources place their worth anywhere from $356,000 to $25 million. The wide range reflects the difficulty of calculating private wealth accurately. Most credible estimates fall between $15 million and $18 million for 2025. This polysemy—the multiple meanings or interpretations of “net worth”—creates confusion since some sources count only liquid assets while others include property values and brand equity.
YouTube remains their primary income source. Cole confirmed in a Q&A video that most of their money comes from YouTube AdSense. This makes them vulnerable to platform policy changes. They’ve diversified but still rely heavily on one company. Understanding this holonym—YouTube as the larger system containing their channel as a component—helps explain their vulnerability.
Family vlogger net worth calculations must account for business expenses. They pay for video editing, equipment, travel, and staff. Their actual take-home income is lower than gross revenue. They also face higher tax rates on their earnings. The connotation of “millionaire YouTuber” suggests pure profit, but the reality involves significant overhead costs.
The children’s involvement raises questions. Daughter Everleigh has her own YouTube channel with more than 3.3 million subscribers and over 750 million views. She generates significant income at a young age. The family must balance earning opportunities with childhood protection. This semantically related entity—child influencer earnings—connects to broader discussions about family vlogging ethics.
Their earning potential depends on staying relevant. Family channels face unique challenges as children grow up. The LaBrant Fam will need to evolve their content as their kids age. Their ability to adapt will determine whether they maintain this wealth level or see it decline in coming years. This represents a rare attribute in the influencer economy—longevity beyond the typical three-to-five-year peak that most family channels experience.
