The GEM Sisters net worth sits between $1.4 million and $1.8 million as of 2025. The three sisters—Giselle, Evangeline, and Mercedes Lomelino—built this financial wealth through their YouTube channel, which started in 2015 and now has 1.48 million subscribers. They earn money from advertising revenue, brand sponsorships, merchandise sales, and social media partnerships across multiple platforms.
Who Are the GEM Sisters?
The GEM Sisters are Giselle, Evangeline, and Mercedes Lomelino. They’re real siblings who create family-friendly YouTube content that includes comedy sketches, parody videos, vlogs, and challenge videos.
The sisters were adopted and raised by MéLisa Lomelino and Ryun Hovind in the United States. They launched their channel on August 6, 2015, when they were just kids. Their first video was called “Our First Vlog: VLOG IT.” The channel grew fast because they made content that kids and families could watch together. By 2025, they’ve gained over 1.3 million subscribers and generated more than 750 million total views. Their most popular video, “10 Worst Things on Halloween,” has over 28 million views alone. The creator wealth accumulation happened gradually as they built their audience over nearly a decade.
How Much Money Do the GEM Sisters Make?
The GEM Sisters earn different amounts from various income sources. As of early 2024, multiple sources estimated their combined net worth at $1.5 million. More recent data shows their earnings fluctuate based on monthly views and sponsorship deals.
The channel gets around 180,000 views in a 30-day period, with an average of 38,000 views per video. YouTube pays creators between $3 and $7 for every thousand video views through ads. This means the GEM Sisters likely earn $1,600 to $9,500 per month just from YouTube channel earnings through the platform’s monetisation program. Recent estimates show they earned approximately $6,050 in their last 30-day period. But that’s only part of their total income. Sponsored videos on YouTube jumped 54% year-over-year in the first half of 2025, which shows how important brand deals have become for creators like the GEM Sisters. Their monetary assets extend beyond just ad revenue.
Revenue Streams Behind Their Income
Advertising and Platform Monetisation
YouTube ad revenue forms the base of the GEM Sisters’ income. One analysis estimated their YouTube advertising revenue alone could generate $735,000, though their actual net worth could be as high as $1.03 million when considering multiple income sources. The sisters earn money each time someone watches an ad on their videos, creating a steady revenue flow.
The amount they make per view depends on several factors. Where viewers live matters because advertisers pay more for audiences in certain countries. The type of content also affects earnings. According to Social Blade, the channel received close to 7.72 million views in one recent month. With consistent uploads, this platform monetisation adds up over time. YouTube also introduced new ways to earn through Shorts, which gives creators extra income from shorter videos. This represents a digital income stream that complements their traditional long-form content.
Brand Deals, Merchandise and Other Income
Sponsorships on YouTube are the single most lucrative deal per brand, per video, though they’re also the most inconsistent. The GEM Sisters work with brands that want to reach their young, family-oriented audience. They might earn $2,000 or more for a single sponsored video, depending on the deal. The sisters also earn an average of $400 per sponsored post on their Instagram page, having worked with prominent brands like Nickelodeon, Disneyland, and LEGO.
The GEM Sisters have a merchandise line that includes clothing, accessories, and more on their website. When fans buy hoodies, t-shirts, or phone cases with the GEM Sisters branding, the creators get a cut. They also earn from other platforms. The GEM Sisters have over 452,000 fans on TikTok and more than 102,000 followers on Instagram. These platforms pay creators through their monetisation programs, and brands often pay for posts on Instagram and TikTok too. The sisters also earn money through acting appearances, which adds another income component outside social media. This diversified approach to earnings generation protects them from relying on a single revenue source.
Growth Metrics and Channel Performance
The GEM Sisters channel shows steady growth over the years. By 2025, the channel has 1.48 million subscribers and over 750 million total video views. They’ve posted 549 videos since starting in 2015, which means they upload regularly to keep fans engaged.
Their subscriber count growth happened in stages. They hit 500,000 subscribers in October 2018, then 600,000 by December that year. By September 2019, they reached 800,000 subscribers, and crossed 900,000 in February 2020. The channel continued growing through consistent uploads and content that resonates with their audience. Some videos perform better than others. Their Halloween and comedy sketch videos get millions of views, while regular vlogs might get tens of thousands. This variation is normal for content creator channels. Evangeline launched her own self-titled YouTube channel in 2021, which shows the sisters are expanding their digital presence beyond the main channel. The audience size continues to be their most valuable asset.
Challenges Facing Creator Earnings
YouTube creators face several risks that can affect their income. Ad rates change based on what advertisers want to pay. During economic downturns, companies spend less on advertising, which means creators earn less per view. The platform’s algorithm also shifts constantly, affecting which videos get recommended to viewers. This represents the income instability that many digital creators experience.
If you’re relying on one income stream, you’re just hoping YouTube doesn’t change the rules tomorrow. That’s why the GEM Sisters spread their income across multiple platforms and revenue sources. Content regulation is another concern, especially for channels with young creators. YouTube has strict rules about content featuring minors. The platform wants to protect kids, which sometimes means limiting how channels with young stars can interact with viewers. Comments might get disabled, or certain features might be restricted. This differs significantly from the financial freedom that adult creators enjoy.
Competition keeps growing too. More creators join YouTube every day, fighting for the same viewers and sponsorship deals. The GEM Sisters must keep making fresh content that stands out. Brand sponsorship revenue can disappear if a channel’s views drop or if brands decide to work with other creators. Family-friendly channels need to be extra careful about maintaining their reputation because one controversy could cost them sponsors and viewers. The contrast between wealth versus poverty in the creator economy is stark, with top creators earning millions while others struggle.
What Sets the GEM Sisters Apart
The GEM Sisters found success in the crowded YouTube space by focusing on clean, positive content. Their comedy sketches and relatable videos appeal to kids without parents worrying about inappropriate content. This niche keeps them valuable to advertisers and brands, contributing to their accumulated wealth.
They also built a strong presence across multiple platforms. Instead of just YouTube, they’re active on TikTok, Instagram, and other social networks. This cross-platform approach protects them if one platform’s algorithm changes or if their audience shifts where they watch videos. The GEM Sisters also have a literary venture with their mystery series “Sister Detectives”, which shows they’re thinking beyond just video content. Books, merchandise, and potential TV or streaming deals could grow their influencer net worth even more. Their property value extends to intellectual property through their book series and branded content.
The sisters’ authentic sibling dynamic makes their content feel genuine. Viewers can tell they’re really sisters having fun together, not just actors reading scripts. This authenticity builds trust with their audience, which translates to higher engagement rates and more valuable sponsorship opportunities. Their economic standing within the family-friendly creator niche remains solid.
How They Compare to Other Family Channels
The GEM Sisters’ earnings are solid but not at the top tier of family YouTube channels. Some family channels with similar subscriber counts earn more because they post daily or have higher view counts per video. Others earn less because they don’t have as many sponsorship deals or merchandise options. The wealth disparity among creators reflects different strategies and audience engagement levels.
MrBeast was the top creator by views on sponsored videos at 1.4 billion, which shows the massive range in creator earnings. The GEM Sisters operate in a different tier, focusing on consistent content for their loyal fanbase rather than viral mega-hits. Their approach works for building steady, long-term income rather than chasing temporary spikes in views. Family-friendly creators face different challenges than other YouTube categories. They can’t use edgy humor or controversial topics to boost views. Instead, they rely on creativity, consistency, and building genuine connections with viewers. The GEM Sisters excel at this approach, which is why they’ve maintained their audience for nearly a decade. The financial portfolio they’ve built emphasizes sustainability over short-term gains.
What’s Next for the GEM Sisters
The digital creator economy keeps changing, and successful creators adapt. The GEM Sisters need to keep evolving their content as their audience grows up and as new platforms emerge. Some of their original fans from 2015 are now teenagers or young adults with different interests. Their capital accumulation depends on staying relevant.
The sisters could expand into longer-form content, start a podcast, or create content for streaming platforms. Many YouTube creators are moving to platforms like Patreon where fans pay monthly subscriptions for exclusive content. This would give the GEM Sisters more predictable income compared to ad revenue that fluctuates monthly. Their brand is strong enough to support books, a potential TV show, or even live events. These opportunities could significantly boost their net worth beyond the current $1.4 million to $1.8 million range. The key is maintaining their authentic voice while exploring new revenue opportunities that make sense for their brand and audience. The asset value of their established brand provides numerous monetization opportunities for years to come.
