That YouTub3 Family net worth sits between $2 million and $6.8 million, depending on which estimate you check. The Williams family built this accumulated wealth through YouTube ad revenue, brand partnerships, and merchandise sales. The channel features parents David and Katie along with their four children, and they’ve turned family fun into serious income. This financial valuation represents years of content creation in the competitive family vlogging space.
- Who Runs That YouTub3 Family Channel
- Channel Size and Growth Numbers
- That YouTub3 Family Net Worth Breakdown
- How Family YouTube Channels Make Money
- Comparing That YouTub3 Family to Similar Channels
- Revenue Factors That Affect Earnings
- What Affects Family Channel Net Worth Estimates
- Key Points About That YouTub3 Family Earnings
Who Runs That YouTub3 Family Channel
The Williams family includes parents David and Katie, along with their four children: Audrey, Mae, Jacob, and Tyler. Each kid also runs their own channel, creating a content ecosystem within the larger family brand.
Audrey operates AllAroundAudrey, Jordan runs JustJordan33, and the boys share Jake and Ty. The main family channel serves as the central hub where all six members appear together. They launched the channel in May 2015, focusing on challenges, vlogs, and family adventures that appeal to younger viewers. This creator collective approach maximizes their reach across different audience segments.
Channel Size and Growth Numbers
That YouTub3 Family has 3.6 million subscribers and over 2.3 billion total views. The channel posts regularly, with more than 1,700 videos uploaded since launch. These viewership metrics place them solidly in the successful creator category.
These numbers put them in the mid-tier range for family channels. They’re not at the top with channels like Ryan’s World, but they’ve built a stable audience. Their video “Freeze Tag Gone Wrong” became their most-watched content, nearly tripling the views of their second most popular video. Consistent uploads and family-friendly content helped them grow steadily over the years.
That YouTub3 Family Net Worth Breakdown
Net worth estimates vary widely for this channel. One source places their net worth around $2 million, while another estimates approximately $6.8 million. The gap exists because different calculators use different valuation methodologies.
Some estimates based purely on YouTube ad revenue suggest a much lower figure of around $178,000 to $249,000, but these calculations miss other income sources. The channel’s daily earnings range from $58 to $1,300, with monthly income between $1,700 and $38,900 from ads alone. Add in merchandise, sponsorships, and brand deals, and the total gross revenue grows significantly. Unlike channels with financial losses, the Williams family appears to maintain positive earnings margins across their business operations.
How Family YouTube Channels Make Money
Family channels earn through multiple streams, not just ads. YouTube ad revenue forms the base, but it’s often the smallest slice of total income for successful channels. Understanding these monetization channels helps explain the wide range in net worth estimates.
That YouTub3 Family launched their merchandise line in 2019, selling t-shirts, hoodies, and phone cases. Fans buy these items to support the channel. The family has partnered with major brands including Walmart, Kellogg’s, and Nickelodeon for sponsored content. They also generate income through their mobile app available on iOS and Android, which offers another revenue stream through in-app purchases. These brand deals typically pay more per video than ad revenue from thousands of views.
Videos marked “Made for Kids” earn significantly lower CPM rates, often just $0.25 to $0.35 per 1,000 views, compared to general content. This happens because of COPPA regulations that limit targeted advertising on children’s content. The average CPM for family vlogging content ranges from $2 to $8 per 1,000 views, depending on audience demographics and engagement levels. Family channels compensate by building strong merchandise brands and securing direct sponsorships.
Comparing That YouTub3 Family to Similar Channels
Other family channels like Family Fun Pack have 10.5 million subscribers and Shot of The Yeagers has 6.8 million subscribers, putting them ahead of That YouTub3 Family in size. This competitive positioning matters when negotiating brand deals.
With 3.6 million subscribers, the Williams family sits in the middle tier. They’re larger than many family channels but smaller than the biggest names. Educational content for kids typically sees CPM rates around $9.89, higher than pure entertainment. Channels that mix education with entertainment often earn more per view. Top family channels like Kids Diana Show generate estimated ad revenue of $112 million annually, showing the upper limits of this niche.
The family’s strategy of creating individual channels for each child increases their overall reach and income potential. When you add up all their channels combined, their total subscriber base and earnings grow substantially. This diversified portfolio approach reduces reliance on any single channel’s performance.
Revenue Factors That Affect Earnings
Several factors determine how much family channels actually make. Viewer location matters most for ad rates, functioning as a key determinant of CPM.
CPM rates in 2025 average around $3.50 globally, but can reach $30 to $40 for U.S. audiences in certain niches. Family channels typically fall below these highs. Children’s content faces particular challenges, with some creators seeing CPM rates as low as $0.25 to $0.35 due to restricted advertising options. These revenue per impression figures directly impact overall earnings.
Video length also matters. Videos longer than eight to ten minutes can include mid-roll ads, increasing total ad impressions. The Williams family often creates longer content, which helps maximize ad placements. Upload timing, viewer retention, and engagement rates all influence the final payout. Channels with high watch time and strong engagement get recommended more often, leading to more views and higher earnings.
What Affects Family Channel Net Worth Estimates
Most net worth calculators base estimates primarily on YouTube ad revenue, which explains why figures vary so much. They often miss merchandise sales, sponsorship deals, and licensing agreements. These assets under management contribute significantly to actual wealth.
The $2 million estimate likely focuses on ad revenue alone. The $6.8 million figure probably attempts to include other income sources but may overestimate their value. Real net worth calculations should factor in all revenue streams minus business expenses, taxes, and living costs. One detailed analysis suggests their actual earnings could range from $44,600 to $80,200 annually from ads, far below what merchandise and sponsorships likely bring in. The true figure falls somewhere between these upper bound and lower bound estimates.
Most family channels don’t disclose exact earnings, so all public estimates involve educated guesses. The wide range between $2 million and $6.8 million reflects this uncertainty. Family vlogging has become a multibillion-dollar industry, with some channels like The ACE Family earning an estimated $1.4 million per year, showing the substantial earning potential in this space.
Key Points About That YouTub3 Family Earnings
Three important facts stand out about this channel’s financial picture. First, their net worth likely falls in the $2 million to $6 million range based on available data. Second, they earn from multiple sources beyond just YouTube ads, creating multiple income tributaries. Third, COPPA regulations significantly reduce their ad rates compared to non-children’s content.
Building a financially successful children’s channel takes years of consistent work, and the Williams family put in that time. They created content regularly since 2015, built individual brands for each child, and secured major sponsorships. Their success comes from treating the channel as a business, not just a hobby. The channel launched in May 2015 and quickly gained traction, captivating audiences with its engaging content.
The channel has faced some controversies, including accusations of fake scenarios and posting home invasion footage, which can affect brand partnerships and viewer trust. Despite these bumps, they’ve maintained their audience and continued growing their various income streams. These challenges represent the antonym of unblemished reputation that many creators strive for.
For anyone curious about YouTube earnings, That YouTub3 Family shows that mid-tier family channels can build substantial wealth through consistency, multiple revenue sources, and smart business decisions. The exact number matters less than understanding how they built it through strategic capital accumulation over nearly a decade of content creation.
