Avani Gregg has built a net worth estimated at $4 million as of 2025. The 22-year-old social media star earned her fortune through TikTok videos, brand deals, acting roles, and merchandise sales. She became famous in 2019 after posting a viral makeup transformation video. Today, she ranks among the top-earning creators in the influencer economy, and her financial standing continues to strengthen as she diversifies her income. This article breaks down how she makes money, what she owns, and how her celebrity wealth compares to other TikTok stars.
Avani Gregg Net Worth
Avani Gregg’s net worth sits at approximately $4 million, though some sources report $3 million. The range in her estimated fortune exists because exact figures on influencer revenue remain private. Most wealth estimates combine her social media earnings, sponsorship income, and business ventures.
Her accumulated wealth comes from multiple sources. She earns between $12,000 and $21,500 per sponsored post on TikTok, where she has over 42 million followers. That adds up fast when brands pay for product placements. Her Instagram account brings in additional revenue. One report suggests she earns roughly $6.19 million annually from Instagram alone. She also makes money from YouTube ads, acting jobs, and product sales.
The $4 million figure represents her net worth estimate, not her annual income. This monetary value includes everything she owns minus what she owes. Her wealth trajectory grew steadily since 2019. In 2020, her net worth was estimated at just $350,000. By September 2022, that number jumped to $4.75 million. She built her fortune quickly, showing how fast digital monetization can work for top creators.
How Much Did She Earn in 2023–2025?
Her recent annual income shows strong growth. Reports indicate she earned $4.75 million in 2022 alone, making her the fourth-highest-paid TikTok creator that year. That single-year income exceeded her total financial worth from just two years earlier.
In 2024 and 2025, her income remained substantial but harder to track. One estimate suggests she earns around $5 million per year. Another report claims she makes $100,000 per video. These numbers vary because her pay depends on which brands she works with and how many deals she signs.
Her monthly income from TikTok sponsorships alone runs high. Sources claim her TikTok channel brings in an estimated $3,000 every month from sponsorships. That seems low compared to her per-post rates, suggesting she posts sponsored content selectively. Smart creators space out paid posts to avoid annoying their audience, understanding that sustainable wealth accumulation requires maintaining fan trust.
She also earned money through special projects. Her memoir, Backstory: My Life So Far, became a commercial success. Her collaboration with Morphe on a makeup collection sold out quickly. These one-time projects boost her estimated earnings beyond regular social media work.
Revenue Streams behind Her Wealth
Avani built her fortune through diversified income sources. She does not rely on one platform or one type of work. This protects her from sudden changes in social media algorithms or platform policies, ensuring her overall financial standing remains secure.
Sponsorships & Brand Deals
Brand partnerships drive most of her income. She has worked with major companies including NYX Cosmetics, Morphe, American Eagle, Skechers, Dolce & Gabbana, Hugo Boss, L’Oreal, and Marc Jacobs. These deals pay her to promote products on her social media accounts.
Her rates vary by brand and campaign size. Industry data shows she can earn between $12,000 and $21,500 per sponsored post on TikTok. High-end luxury brands likely pay more than smaller companies. The exact amount depends on the campaign length, exclusivity terms, and how many posts the deal requires.
She picks brands that match her image. Most of her partnerships involve beauty, fashion, or lifestyle products. This makes sense because her content focuses on makeup and style. When influencers promote products their audience actually wants, the deals work better for everyone and contribute more effectively to their influencer finances.
Merchandise, Fan Commerce & Other Income
She sells her own products through multiple channels. She launched the “Shop Avani” app where fans can buy merchandise including hoodies, T-shirts, and phone cases featuring her makeup looks. She also runs a resale fashion shop called That’s Avani’s, selling hoodies, heels, dresses, beanies, and sweaters.
Her acting work adds another revenue source. She played Gemma in the Brat TV web series “Chicken Girls.” She also hosted the Facebook Watch talk show “Here For It.” These roles pay standard acting fees plus residuals when episodes get rewatched.
YouTube provides passive income through ads. She has over 200,000 subscribers on her YouTube channel. While not her biggest platform, YouTube ads run automatically on her videos. She earns money whenever viewers watch, even on old content.
She partnered with Skechers to create fashion sneakers. Product collaborations like this often include both upfront payments and ongoing royalties based on sales. If the sneakers sell well, she keeps earning from that deal for months or years.
Assets, Liabilities, and Growth Challenges
Her asset portfolio and liquid assets remain mostly private. Reports suggest she bought a home worth $7 million, owns a luxury yacht, has a stock portfolio, and drives expensive cars including a $370,000 Mercedes-Benz G-Class and a $60,000 BMW X6. However, these claims cannot be fully verified, and it is unclear if she owns them outright or through financing. Her total assets likely include both tangible property and investment holdings, though exact details stay confidential.
The challenge with influencer income is its volatility. Her earnings depend on maintaining her follower count and engagement rates. Algorithm changes on TikTok or Instagram could reduce her visibility overnight. Brands pay for reach, so if her views drop, her sponsorship rates drop too.
She also faces growth challenges common among social media stars. Younger creators constantly enter the market. Audience tastes change fast. What worked in 2019 may not work in 2025. She needs to keep reinventing her content to stay relevant and maintain her financial growth rate.
Her liabilities & expenses and financial obligations likely include taxes, team salaries, and production costs. Top influencers hire managers, agents, video editors, and stylists. These professionals cost money. She also needs to maintain her appearance, buy new clothes for content, and invest in quality camera equipment. While her debt burden appears minimal compared to her earnings, operating a personal brand requires constant reinvestment.
The biggest risk is platform dependence. If TikTok gets banned or loses popularity, her main income source disappears. Smart influencers like Avani spread their presence across multiple platforms. She maintains active accounts on Instagram, YouTube, and Facebook to reduce this risk and protect her total wealth.
How She Built Her Wealth: Career Timeline
Her journey started in Brownsburg, Indiana. Born November 23, 2002, Avani was a competitive gymnast before social media. She suffered a stress fracture in summer 2019, forcing her to retire from gymnastics. This injury changed her life direction and ultimately led to her financial success.
She turned to TikTok during her recovery. In 2019, her first viral video showed her transforming into a clown resembling Harley Quinn. This video earned her the nickname “Clown Girl” and started the #ClownCheck challenge. The video’s success came from her makeup skills and creative concept, demonstrating her monetary achievement potential early on.
Her follower count exploded quickly. She joined The Hype House in late 2019, a collective of TikTok creators including Charli D’Amelio, Chase Hudson, and Daisy Keech. Being part of this group increased her visibility. Members collaborated on videos, exposing each creator to the others’ audiences.
Recognition followed fast. She won the Shorty Award for TikToker of the Year in 2020. Forbes featured her on their 30 Under 30 list in 2020 in the social media category. These awards boosted her credibility with brands and increased her market value significantly.
She expanded beyond TikTok strategically. Acting roles came first, then brand partnerships, then her own products. Each step built on the previous one. Her TikTok fame got her acting auditions. Her acting work made brands notice her. Brand deals gave her capital to launch products.
How Her Net Worth Compares with Other TikTok Influencers
Her $4 million net worth places her in the upper tier of TikTok stars, but well below the platform’s top earners. Charli D’Amelio leads with an estimated net worth of $45 million. Charli earns around $17.5 million per year.
Addison Rae has a net worth of approximately $22 million and earns about $8.5 million annually. Dixie D’Amelio sits at $15 million. Josh Richards has $10 million. Avani’s $4 million puts her below these mega-stars but ahead of most creators in terms of comparative wealth.
The difference comes down to timing and diversification. Charli D’Amelio became TikTok’s first user to hit 100 million followers in November 2020. She captured the first-mover advantage. Her deals set the standard for what brands would pay.
Avani started slightly later and focused more narrowly on beauty content. Charli and Addison branched into multiple industries faster. They launched clothing lines, signed music deals, and got TV shows. Avani pursued these opportunities too, just on a smaller scale initially.
Her earning potential remains strong. At $100,000 per video and 40 million followers, she has turned her “Clown Check” videos into a broader brand spanning beauty, entertainment, and lifestyle content. Her per-post rate matches or exceeds some creators with higher net worths, suggesting room for continued growth.
The TikTok creator income hierarchy changes constantly. New stars rise while others fade. Avani’s ability to maintain her position for several years shows staying power. Many viral creators disappear after their initial fame. She built a sustainable business instead of chasing quick cash.
Her net worth will likely keep growing if she continues diversifying. She has expressed interest in launching her own makeup and cosmetics line. If that succeeds, it could dramatically increase her wealth. Product ownership generates more profit than sponsorships because creators keep more of each sale.
The key difference between $4 million and $45 million creators often comes down to ownership. Top earners own brands, not just promote them. Avani seems headed in that direction. Her merchandise sales and product collaborations show she understands this principle.
At just 22 years old in 2025, she has decades ahead to build wealth. Her current $4 million represents a strong foundation. If she invests wisely and continues adapting to changing platforms, her net worth could eventually rival today’s top creators. The influencer economy rewards those who treat social media as a business, not just a hobby. Avani clearly understands that lesson, and her financial trajectory points toward continued success in the years ahead.
