Catherine Paiz net worth stands at approximately $2 million in 2025. Her wealth accumulation comes from multiple revenue streams including YouTube ad income, brand partnership deals, book sales revenue, and social media influencer income. She built this estimated value through her role as co-creator of The ACE Family YouTube channel, along with her recent transition to solo content and her memoir DOLORES: My Journey Home.
The Canadian actress and social media personality has amassed over 19 million YouTube subscribers and maintains 7.1 million Instagram followers. Her financial snapshot reflects both the success and challenges of building a career in the unpredictable digital creator finances space. From modelling career beginnings to YouTube fame, then navigating divorce and brand reinvention, her asset portfolio tells a story of adaptation and resilience. Understanding her personal fortune requires examining not just income but also the capital assets and liabilities that shape her overall economic standing.
Catherine Paiz Net Worth
Catherine Paiz has an estimated value of $2 million as of 2025, derived from YouTube revenue, sponsored content, brand partnerships, acting roles, book sales, and social media monetization.
This figure represents her individual monetary worth separate from her ex-husband Austin McBroom. The etymology of “net worth” traces back to financial accounting terminology, where “net” (from Latin “nitidus” meaning “clear”) indicates the result after deductions, and “worth” represents total value. In Catherine’s case, this calculation includes all her tangible assets (property, business equity) and intangible assets (brand value, intellectual property) minus debts and obligations.
While she enjoyed a luxurious lifestyle during her marriage, the $10.6 million Woodland Hills mansion situation and subsequent divorce likely affected her overall assets. Net worth estimates for influencers should be treated with caution because they rarely account for expenses, taxes, or liabilities that significantly reduce take-home income. The connotation of a $2 million net worth suggests moderate success rather than extreme wealth, especially considering the massive audience she reached.
The ACE Family YouTube channel, which she co-created with McBroom, gained over 19 million subscribers and generated billions of views. At peak performance, the channel earned over $17,000 daily from ad revenue alone. However, following their January 2024 divorce announcement, her income structure shifted toward individual brand building rather than joint family content. This represents a shift in her wealth generation strategy.
How Her Income Streams Add Up
Catherine’s money comes from several sources that work together to build her total wealth. Each stream contributes differently based on market conditions and her personal brand strength. Her diversified income portfolio includes both active income (content creation) and passive income (book royalties, merchandise).
YouTube and Social Media Earnings
The ACE Family channel boasts over 19 million subscribers and has generated more than 4 billion total views since its 2016 launch. Their most popular video, “The Best Proposal of All Time,” has accumulated over 35 million views.
YouTube earnings fluctuate based on views, ad rates, and content type. During peak years, the channel generated over $17,000 in daily ad revenue. However, ad rates have declined industry-wide, and family content faces stricter monetization policies than in previous years. The platform serves as a primary revenue source (hypernym: income source) within her broader financial ecosystem.
Catherine also maintains her individual Instagram presence with 7.1 million followers. Her estimated Instagram earnings range from $37,534 to $51,422 monthly based on August 2025 data, though this varies based on post frequency and brand collaborations. Her engagement rate of 11.68% is considered “Excellent” compared to similar accounts, making her attractive to sponsors. These sponsored posts (meronym: part of social media income) and endorsement deals (collocation: commonly paired terms) form a substantial income stream.
Brand Deals and Modelling Work
Catherine secured sponsorships with major brands like Fashion Nova throughout her YouTube career. Her modelling career provided early income before YouTube fame. She worked with brands including Victoria’s Secret and Azzelia Swimwear.
Social media influencer income from brand deals depends on engagement rates, audience demographics, and niche relevance. Companies targeting young families and millennial women frequently partner with Catherine because her audience matches their customer base. She also appeared in films like Lilin’s Brood and Monday Nights at Seven, though acting represents a minor portion of her total income breakdown. These commercial partnerships demonstrate how influencers monetize their reach beyond platform ad revenue.
Her promotional activities (synonym: marketing efforts) extend across multiple platforms, creating a cross-platform presence that amplifies her value to brands. The term “influencer marketing” represents a relatively new addition to business vocabulary, emerging prominently in the 2010s as social media matured into a commercial space.
Book Sales and Business Ventures
Catherine released her memoir DOLORES: My Journey Home in May 2025, coinciding with her appearance on the Call Her Daddy podcast where she discussed her divorce and personal hardships. The book is available in paperback, ebook, and audiobook formats through major retailers including Barnes & Noble and Apple Books.
She launched her skincare line, 1212 Gateway, in 2020, focusing on clean beauty products, plus a juice brand called Silly Juice. These businesses add earning potential beyond content creation, though specific revenue figures remain private. She also benefits from merchandise revenue tied to ACE Family ventures and real estate equity.
Her entrepreneurial ventures (holonym: part of overall business activities) showcase financial diversification, a strategy where income sources span multiple industries to reduce risk. This approach contrasts with the single-income dependence (antonym: opposite of diversified income) that makes many creators vulnerable to platform changes.
Assets and Expenses That Shape Her Net Worth
Understanding Catherine’s wealth requires looking at both what she owns and what she spends. Assets build value over time while expenses reduce it. The balance sheet perspective (semantically related entity: accounting term) reveals the complete picture of her financial health.
In May 2019, Catherine and Austin purchased a mid-construction mansion in Woodland Hills, California, for $10.6 million. This property became a source of controversy and financial strain. The financial hit from the Woodland Hills mansion situation likely affected their overall assets.
Real estate investment can build wealth or drain it depending on market conditions and property management. Luxury properties carry high maintenance costs, property taxes, insurance, and often mortgage payments that eat into monthly income. Following her divorce, the status of this property and how assets were divided affects her current financial snapshot. The property portfolio (common attribute: typical wealth component for high earners) represents a significant portion of her total assets.
Platform changes also impact her revenue streams. YouTube’s algorithm shifts, ad rate fluctuations, and policy changes create income volatility. She continues navigating the ever-changing landscape of influencer culture while managing expenses related to content creation, childcare for three children, and maintaining her public image. Her operating costs (semantically related: business expenses) include equipment, editing software, team salaries, and other production needs.
The liquidity (rare attribute: not commonly discussed for influencers) of her assets matters too. While she may own valuable property, converting it to cash quickly could prove difficult. This distinguishes her from those with liquid assets like stocks or savings that can be accessed immediately.
What Changed in 2024-2025 and How It Affects Her Wealth
In January 2024, Catherine and Austin McBroom announced their divorce after seven years of marriage. In May 2025, Catherine spoke publicly for the first time about the emotional toll of the relationship and McBroom’s infidelity during an interview on Call Her Daddy.
This personal change reshaped her professional brand and her earnings trajectory. She revealed years of heartbreak and betrayal, recounting multiple incidents including affairs that occurred while she was pregnant and caring for their children. The divorce shifted her content from joint family vlogs to individual wellness, motherhood, and personal growth topics.
Her memoir release and podcast appearance demonstrate her transition from collaborative content creator to independent voice. This change carries both risk and opportunity for her wealth creation potential. Solo creators have complete control over their brand but lose the combined audience power of partnership content. Her growing independence and strong audience support suggest more books, speaking events, or lifestyle ventures may follow.
In mid-2025, Catherine revealed she had found love again with Igor Ten, a tattoo artist, and the couple got engaged on Valentine’s Day 2025. This represents a new chapter in her personal life that may influence her content direction and audience connection. The personal brand evolution demonstrates how life changes affect an influencer’s market value and earning capacity.
Common Questions About Catherine Paiz Net Worth
What exactly counts as net worth? Net worth equals total assets minus total liabilities. This includes cash, property, investments, and business equity, minus debts, mortgages, and other obligations. The accounting definition treats net worth as the residual value after all claims against assets are settled.
How reliable are these estimates? Multiple sources consistently estimate Catherine’s net worth at approximately $2 million in 2025, providing reasonable confidence in this figure. However, influencer net worth estimate calculations lack access to private financial records, making them educated guesses rather than precise amounts. The methodology involves analyzing visible income sources, property records, and comparing similar creators.
How does she compare to similar creators? Her $2 million estimated value places her in the middle range for family content creators. Some YouTube families have built larger fortunes while others earn less. Her net worth remains relatively modest by Hollywood standards, particularly considering the massive view counts and subscriber numbers she helped generate. The comparative wealth analysis (semantically related entity: financial benchmarking) shows she earns less than top-tier influencers but more than emerging creators.
Will her wealth grow or shrink? Several factors determine this outcome. Her memoir promotion and exploration of new projects in motherhood, wellness, or empowerment could expand her earning potential. However, the shift from joint to solo content creation typically results in lower total reach and reduced sponsorship opportunities initially. Her ability to maintain audience connection while building new revenue streams will determine whether her wealth increases. The financial outlook depends on market conditions, platform stability, and her strategic decisions.
What can we conclude about her financial health? Catherine has built a multifaceted career extending beyond social platforms. Her asset portfolio includes multiple income sources rather than relying on a single platform. This diversification provides more stability than creators dependent solely on YouTube ad revenue. She co-parents well with Austin, living close by for their three children, suggesting they reached a workable arrangement regarding shared expenses and childcare responsibilities. Her economic status reflects successful adaptation to changing personal and professional circumstances.
Key Takeaways for Readers
5 Important Points About Catherine Paiz Net Worth:
1. Her $2 million net worth reflects a transition period – Catherine moved from joint family content creation to solo brand building following her 2024 divorce, creating both challenges and new opportunities for income growth and wealth building.
2. Multiple revenue streams provide financial stability – Rather than depending on YouTube alone, she earns from Instagram partnerships, book sales, business ventures, and merchandise, which protects against platform-specific risks and ensures income stability.
3. Influencer wealth estimates have limitations – Published net worth figures don’t account for expenses like taxes, property costs, legal fees, or business investments that significantly reduce actual take-home income, affecting the true disposable income.
4. Her brand evolution shows adaptation skills – Moving from model to YouTube star to author and wellness advocate demonstrates her ability to pivot with changing circumstances and audience interests, maintaining her market relevance.
5. Real estate and lifestyle expenses impact wealth – High-value property investments and public-facing lifestyle costs eat into earnings, making her actual liquid wealth lower than gross revenue suggests, highlighting the difference between earnings and retained wealth.
