STPeach’s net worth sits between $2 million and $5 million as of 2025 , reflecting her financial success as a multi-platform content creator. This Canadian streamer, whose real name is Lisa Vannatta, has built her accumulated wealth through multiple revenue streams across Twitch, Instagram, YouTube, and business ventures. Her streaming income derives from Twitch subscriptions, ad revenue, sponsorship income, donations, and her equity stakes as co-owner of CTRL, a powdered shake company. She currently maintains 1.13 million Twitch followers with around 178 active subscribers and averages 695 viewers per stream . Recent analysis suggests her estimated earnings range from $198,280 to $271,400 annually, with weekly income between $3,350 and $4,580 .
Who Is STPeach
Lisa Vannatta started streaming on Twitch in August 2015. She was born on November 8, 1993, in Calgary, Canada, and worked as a dental assistant before becoming a full-time content creator . Her transformation from dental professional to digital creator assets manager demonstrates the evolving monetary value of online personalities.
She moved to California in September 2018 and married Jay Chae, a registered nurse, in May 2019 . Her husband Jay Chae has an estimated net worth of $125,000 from his nursing career, adding to their household’s total wealth portfolio . STPeach streams a variety of games including League of Legends, Counter-Strike, and Just Chatting content. Her channel has generated over 7.6 million hours watched across 6,356 total streaming hours . She expanded her reach beyond gaming to include fitness content, lifestyle vlogs, and cosplay. Her diverse content attracts audiences across multiple platforms, making her one of the recognized names in content creator wealth circles.
Current Metrics & Platform Reach
In the last 30 days, STPeach streamed for 21 hours and 50 minutes, averaging 695 viewers and generating 15,171 hours watched . Her engagement varies based on content type and streaming schedule, affecting her income stability from month to month.
Her social media presence extends well beyond Twitch. She has 1.8 million Instagram followers, 265,000 YouTube subscribers, and over 343,000 Twitter followers . This cross-platform reach multiplies her earning potential through sponsorship income and brand partnerships. Her Instagram engagement rate sits at 7.6%, which attracts advertisers willing to pay premium rates for access to her audience. Based on her total audience of 2.6 million users across Instagram, YouTube, and TikTok, proprietary algorithms estimate her potential earnings between $198,280 and $271,400 annually . Understanding her financial worth requires examining each online personality wealth component individually.
STPeach Net Worth: How She Makes Money
STPeach generates income through six primary channels. Each contributes differently to her overall wealth valuation, with some providing consistent returns while others fluctuate significantly.
Twitch Subscriptions
STPeach currently has 178 active subscribers, with 160 paid subs and 127 gifted subs . Twitch subscriptions come in three tiers: Tier 1 ($4.99), Tier 2 ($9.99), and Tier 3 ($24.99), with streamers typically keeping 50% of subscription revenue . For her active subscriber count, this subscription revenue generates approximately $440 to $890 per month from subscriptions alone. While this seems modest compared to top streamers, it provides a consistent baseline income. Her all-time high subscriber count reached 3,034, showing significant volatility in this revenue stream . These Twitch earnings fluctuate based on viewer loyalty and competitive entertainment options.
Twitch Ad Revenue
Twitch ad revenue operates on a CPM model, with rates ranging from $3 to $10 per 1,000 views in 2025 . With 695 average viewers and 190,089 live views in the last 30 days , her monthly ad income likely falls between $570 and $1,900, depending on when she streams. CPM rates peak during Q4 (October through December) at $8 to $12, nearly double the annual baseline . Strategic timing of ad breaks during natural pauses helps maintain viewer retention while generating income. This component of her Twitch earnings demonstrates seasonal patterns that smart creators anticipate and plan for.
Donations & Bits
Direct donations through PayPal, Streamlabs, or similar platforms bypass Twitch’s revenue split. Streamers receive the full donation amount minus processing fees, typically 2-3% for credit cards . Twitch Bits provide another donation method, with streamers earning one cent per Bit . Donation amounts vary wildly based on stream content, special events, and viewer generosity. Many streamers see donation spikes during charity streams or special milestones. This income stream remains unpredictable but can represent a significant portion of monthly earnings, contributing to the value (both monetary and personal) that viewers place on her content.
Instagram Sponsorships
With over 1.8 million Instagram followers and a 7.6% engagement rate, STPeach’s estimated earnings per sponsored post range from $3,608 to $6,013 . These Instagram income opportunities provide some of her highest per-post earnings. Brand partnerships on Instagram represent a major component of her asset portfolio strategy. Companies in gaming, fitness, fashion, and lifestyle sectors seek partnerships with influencers demonstrating her reach. She can negotiate multiple posts per month, creating a substantial income stream separate from streaming platforms. This demonstrates smart passive income diversification that protects against platform-specific risks.
Business Ventures
STPeach is a co-owner of CTRL, a powdered shake brand that has sold over 750,000 meals . This business partnership provides both immediate revenue and long-term equity value through her equity stakes. Product-based businesses offer more stable income compared to the volatility of streaming. She also sells merchandise including hoodies, tees, mugs, and stickers through Design By Humans . These passive income sources diversify her earnings portfolio and reduce dependence on streaming metrics. Understanding the term “worth” in its original sense—from Old English weorþ meaning value—her business ventures create lasting value beyond immediate cash flow.
Cost Structure & Net Income
Gross revenue only tells part of the story about someone’s financial status. Content creators face substantial overhead that reduces their take-home pay and affects their true monetary value.
Equipment costs include high-end cameras, microphones, lighting, computers, and streaming software. These can total $5,000 to $15,000 for professional setups, with ongoing upgrade expenses. Production expenses cover internet service, electricity, streaming overlays, music licensing, and graphic design. Many streamers spend $500 to $2,000 monthly on these operational costs. Taxes represent the largest expense category. Self-employed creators face income tax plus self-employment tax, potentially reaching 30-40% of gross income . California state taxes add another 9-13% for high earners. After accounting for business expenses and taxes, a creator earning $250,000 gross might net $120,000 to $150,000. This reality check explains why estimated earnings from gross calculations often exceed actual take-home amounts.
Risks & Income Volatility
Platform volatility poses the biggest threat to streaming income and overall digital creator assets. Ad rates can drop 40-60% in January as advertisers reset budgets after the holiday season . Follower counts can decline, as shown by STPeach losing 834 followers in the last 30 days . Algorithm changes affect discoverability. Twitch can modify revenue splits, change partnership requirements, or adjust monetization policies without warning. This represents the antithesis of income stability.
Subscriber churn rate fluctuates monthly. Viewers cancel subscriptions when finances tighten or interests shift. Maintaining consistent subscriber counts requires constant engagement and fresh content. Competition intensifies as more creators enter the space. Standing out becomes harder each year. Health issues or burnout can halt streaming entirely, cutting income to zero. Unlike traditional employment, streaming offers no sick pay or income protection. Controversy or platform bans can destroy careers overnight. Several streamers have lost substantial income due to policy violations or public scandals. These risks mean earnings growth never follows a predictable upward trajectory.
Comparing STPeach to Other Streamers
The most-followed Twitch streamer in 2025 is Kai Cenat with 19.9 million followers and over 1.1 million active subscribers . This puts STPeach’s 1.13 million followers and 178 subscribers in perspective. She operates in the mid-tier creator category based on viewership and wealth valuation standards.
Top-tier streamers earn $300,000 or more monthly from all sources. Mid-tier creators like STPeach typically earn $15,000 to $30,000 monthly. Entry-level affiliates might make $500 to $3,000 monthly. Her net worth places her comfortably in the successful streamer category, though well below streaming millionaires. Most female gaming streamers face similar viewer metrics and earnings patterns across the industry. When comparing content creator wealth across platforms, diversification into business ventures like CTRL separates moderate earners from those building lasting financial foundations.
Building Wealth as a Streamer
Successful streamers diversify aggressively to build their total wealth portfolio. They launch merchandise lines, invest in businesses, create YouTube content, and develop multiple income streams. Smart creators save during peak earning periods to weather slow months. They invest in index funds, real estate, or business ventures for long-term growth and passive income diversification. Brand building extends beyond streaming. A strong personal brand attracts sponsorship income and creates opportunities outside gaming. Creators who maintain professional reputations and diverse content portfolios build sustainable careers. Those who rely solely on streaming face higher risk and income instability, regardless of their current financial success level.
Frequently Asked Questions
How much does STPeach make per month?
Monthly income varies between $13,400 and $18,320 based on recent data , though this fluctuates depending on ad rates, sponsorship deals, subscriber counts, and donation activity. Peak months can exceed $40,000 while slower periods may drop below $15,000. Understanding her complete revenue streams provides a more accurate picture than any single metric.
What are STPeach’s main income sources?
Her primary revenue comes from Instagram income through sponsorships ($3,600 to $6,000 per post), Twitch earnings from subscriptions and ads, direct donations, her CTRL business partnership representing her equity stakes, and merchandise sales. This diverse asset portfolio protects against single-platform dependency.
Has STPeach been banned from Twitch?
Yes, STPeach has been banned from Twitch multiple times, most recently in March 2022, reportedly due to her on-stream attire . These temporary bans disrupted her income but did not permanently affect her career or long-term financial worth.
How long has STPeach been streaming?
STPeach created her Twitch account on August 24, 2015, giving her nearly 10 years of streaming experience . This longevity contributes to her established audience and online personality wealth status within the gaming community.
Does STPeach stream full-time?
Yes, streaming and content creation serve as her primary occupation. She quit her dental assistant job years ago to focus on building her online presence and business ventures, demonstrating the transition from traditional employment to becoming a successful digital entrepreneur with measurable financial status and earnings growth.
